Best Sellers january 2010

http://indiatoday.intoday.in/site/Story/81638/Bestsellers+of+January+2010.html?complete=1



Chetan Bhagat 3 out of books in the TOP FIVE
This Man is making INDIA read like never before
Reason for Being Him the best seller

A year after the launch of Slumdog Millionaire, the Oscar-winning movie of Vikas Swarup's novel Q & A, some more quiz questions: Who is the most read living Indian writer? Is it a) Aravind Adiga (Booker prize-winning author of The White Tiger); b) Salman Rushdie (Midnight's Children); c) Vikram Seth (A Suitable Boy); or d) Arundhati Roy (The God of Small Things)?
The answer: none of these
For the New middle class audience
there is only one author: Chetan Bhagat.

The key to Bhagat's success is that he addresses the everyday concerns of India's middle-class youth, in a language they can relate to, and also consciously strives for a mass appeal. His books sell at 95 rupees (£1.20), the same price as a cinema ticket, and are aimed at supermarkets. "We don't have bookshops in every town", Bhagat has said. "We have supermarkets. I want my books next to jeans and bread. I want my country to read me''